随着生物识别技术不断的发展成熟，生物识别技术似有爆发的趋势，各企业不断实现着技术的产品化，推动着整个生物识别行业的发展，一大批的人脸识别终端产品陆续面市，产品运用在众多优先域。其中的人脸识别自助业务终端产品非常实用，与常见的传统实名认证设备相比具有相当强势的优势。正是因为产品的功能强大的实用性，各企业为争取市场份额纷纷加入竞争的队伍，市场产品在技术和外观设计上都趋于雷同，由于工业设计能力的缺失导致产品无明显差异化，竞争越来越艰难。当然越来越多的企业也注意到工业设计对于产品升级的重要性，但是怎样来进行产品的工业设计升级，还需要产品设计公司的专业解答。

With the continuous development and maturity of biometric technology, biometric technology seems to have an explosive trend. Enterprises continue to realize the product of technology, which promotes the development of the whole biometric industry. A large number of face recognition terminal products are on the market one after another, and products are used in many fields. The face recognition self-service terminal product is very practical, and it has considerable advantages compared with the traditional real-name authentication equipment. It is precisely because of the powerful function and practicability of products, enterprises have joined the competition team in order to gain market share. The market products tend to be similar in technology and appearance design. Because of the lack of industrial design ability, there is no obvious difference in products and the competition is becoming more and more difficult. Of course, more and more enterprises also pay attention to the importance of industrial design for product upgrading, but how to upgrade the industrial design of products still needs professional answers from product design companies.

杭州凡跃科技有限公司分析人脸识别自助业务终端的工业设计升级

Industrial Design Upgrading of Self-service Terminal for Face Recognition by Hangzhou Fanyue Technology Co., Ltd

对于人脸识别自助业务终端设备的设计，如果产品只满足与技术功能的需求，就不能很好的引导用户的购买需求，因为有众多的替代品可选择。人脸识别自助业务终端设备产品设计要考虑B端企业和单位的购买方的心理需求，同时也要考虑C端终端使用者的心理感受。我们在进行产品外观设计时不只是关注外观造型，更重要的是必须把外观造型和使用操作都进行视觉化设计，将无形的设计创意转化成视觉的可视化语言，拉近产品与用户的心理距离，所以设计过程中必须把用户的心理感受放在靠前位，这也是设计以人为本的精髓所在。

For the design of face recognition self-service terminal equipment, if the product only meets the needs of technical functions, it can not guide the user's purchase needs very well, because there are many alternatives to choose. The design of face recognition self-service terminal equipment should consider the psychological needs of the buyers of B-terminal enterprises and units, as well as the psychological feelings of C-terminal users. In the process of product appearance design, we should not only pay attention to the appearance, but also to the visual design of the appearance and operation. We should transform the invisible design ideas into visual visual language and narrow the psychological distance between products and users. Therefore, in the process of design, we must put the psychological feelings of users into place. In the first place, this is also the essence of people-oriented design.

我们在进行人脸识别自助业务终端设备的产品设计时，最首要的任务是确定产品的设计定位，重新认识和定位产品，我们把它定位为具有人脸识别功能的高科技产品，从“人脸识别工具”到“具有人脸识别功能的高科技产品”这种思维的转变，我们在设计时不只是考虑外观设计，而是会考虑如何用新的方式承载人脸识别功能，赋予产品新的设计语言，加大与竞品的差异。我们思考产品设计如何体现人脸识别技术的价值，以高科技的智能产品为载体，提供一种简单、快捷、安全的智能识别高科技体验，比较终给用户带来的感受会天差地别。

When we design the self-service facial recognition terminal equipment, the most important task is to determine the product design positioning, re-recognize and locate the product. We locate it as a high-tech product with facial recognition function, from "facial recognition tool" to "high-tech product with facial recognition function". This change of thinking, when we design, we will not only consider the appearance design, but also consider how to carry the face recognition function in a new way, endow the product with a new design language, and increase the difference with competitors. We think about how product design reflects the value of face recognition technology, and provide a simple, fast and safe high-tech experience of intelligent recognition with high-tech intelligent products as carriers, which will eventually bring different feelings to users.